I have today recieved a letter from the ASA, the important contents of which are quoted below:

Although I understand that you think the ad is misleading, we dont think that most people will interpret the ad as an acurate representation of the sport of shooting. Instead, we believe that most viewers will accept the activities shown as a non offensive, light hearted, stereotypical view of the upper classes in the context of an ad for an insurance company which claim to offer a 'privileged' service. Because of this, we dont think that there are sufficient grounds for an investigation at this time.

So there you have it, a Stereotypical, Light Hearted view of the Upper Classes shooting.

Best I sell all my guns and get back in my place further down the class ladder and take up cow dung collecting or wasp breeding instead.

It Stinks.